Hulu is getting in on the action and using the Super Bowl to turn your brain into #mushymush.
The Evil Plot to Destroy the World was originally revealed in 2009 by TV heavyweight Alec Baldwin (with later spots featuringSeth MacFarlane, Eliza Dushku and Denis Leary.) Hulu’s 2012 advertising campaign advances the irreverent notion that the entire TV industry is populated by aliens in disguise using TV to turn human brains into “mushymush.” Hulu, naturally, has been revealed as the secret weapon in their arsenal.
During Super Bowl XLVI on Feb. 5, 2012, “TV star” alien Will Arnett (“Arrested Development,” “Up All Night,” “30 Rock”) steps brazenly into the spotlight to tempt humanity with details of the latest, slam-dunk, brain-rotting, alien-nourishing innovation… H
Your mom was right. Your teacher was right. TV will rot your brain – if it is done right. Now Hulu is making sure that it's done righter than right with an Evil Plot to provide brain-rotting TV shows on a ubiquity of devices through Hulu Plus. Mmm…#mushymush.
To join the Evil Plot, use the #mushymush hashtag and follow @Hulu on Twitter.
Find all the Super Bowl ads spots in the Hulu AdZone, offering the ultimate Super Bowl commercial viewing experience: http://www.hulu.
#mushymush
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