Sunday, January 29, 2012

The COCA-COLA Polar Bears To Take Over SUPER BOWL XLVI

The iconic animated Coca-Cola polar bears are back just in time for the Super Bowl XLVI.  In their first appearance ever at the Big Game, the Coca-Cola polar bears will be featured in a unique live streaming digital experience during the broadcast. Fans can watch the bears as they watch – and react to – the game Viewers can join in the fun and conversation from their laptop, tablet or mobile device using #GameDayPolarBears.

The bears will also take over the official @CocaCola twitter account on game day. Using #GameDayPolarBears, the polar bears will be sharing their perspectives and engaging directly with consumers.

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