The iconic animated Coca-Cola polar bears are back just in time for the Super Bowl XLVI. In their first appearance ever at the Big Game, the Coca-Cola polar bears will be featured in a unique live streaming digital experience during the broadcast. Fans can watch the bears as they watch – and react to – the game atwww.CokePolarBowl.com. Viewers can join in the fun and conversation from their laptop, tablet or mobile device using #GameDayPolarBears.
The bears will also take over the official @CocaCola twitter account on game day. Using #GameDayPolarBears, the polar bears will be sharing their perspectives and engaging directly with consumers.
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