Friday, November 4, 2011

IGN to Offer Exclusive Live Stream Coverage of MineCon


MineCon will celebrate the launch of Minecraft – the breakout hit from indie game development studio Mojang

San Francisco – November 3, 2011 – IGN Entertainment has partnered with indie development studio Mojang to be the official live video streaming partner for MineCon, the first-ever conference dedicated to Minecraft, the mega breakout indie hit. 

To date, Minecraft – which launches on November 18th – has more than 15 million registered users, nearly 4 million of which have already purchased the game.

As the official streaming partner for MineCon – which will take place November 18-19 at Mandalay Bay Hotel in Las Vegas – IGN will offer exclusive video content live from the show floor, including extensive video coverage of Minecraft panels and discussions, community events, and the highly-anticipated keynote speech from Minecraft creator, Notch.  IGN’s live stream of MineCon will be available

“We are thrilled to partner with Mojang to bring live, on-the-ground video coverage of MineCon to millions of fans,” said Sam Kennedy, Director of Audience Generation, IGN Entertainment. "Now Minecraft players around the world will be able to join in the celebration of the game's launch."

“MineCon is going to be the most important event in the history of Minecraft. Not only are we finally releasing the full version of Minecraft, we're also celebrating it with several thousand of our fans on location in Las Vegas, and even more people watching it from home on the live stream” - Notch, creator of Minecraft.

MineCon will celebrate the official release of Minecraft and feature an Indie Developer Theater, an exhibit hall featuring top gaming companies, panels on a variety of Minecraft topics, costume contests, parties, the Mojang team and more.  MineCon has officially sold out, with more than 4,500 people headed to Vegas for this first-time event.  It is the latest event for which IGN has served as official media and live stream partner – in August IGN was tapped by Microsoft to be the official media partner for HaloFest – the first-ever event surrounding the award-winning Halo franchise – and for the past two years, the company has partnered with YouTube to be the official live stream partner for the Electronic Entertainment Expo (E3).

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