Thursday, October 13, 2011

Universal Pictures' TOWER HEIST | 'HEIST IT BACK' Facebook App and Brand New Trailer!

Universal Pictures has a cool promotion going on called "Heist It Back," 
a first-of-its-kind interactive promotion for the upcoming action-comedy TOWER HEIST, starring Ben Stiller and Eddie Murphy, in theaters November 4th!  

"Heist it Back" is giving Facebook users the chance to start their own heist by taking some of the one million Facebook Credits that are up for grabs! Facebook users can visit claim their first two credits via the "Heist It Back" app. To continue and find even more of the One Million Credit fortune, users must search throughout Facebook for "Heist" buttons hidden on pages and within ads.

Fans are rewarded with Facebook Credits when they click a "Heist" button, get their friends to join the heist, or share a story of how they got their own brand of payback.  Facebook Credits received through the "Heist it Back" promotion will be immediately deposited into the user's Facebook account, and can be used in Facebook games and apps to buy virtual goods.

So join in on "Heist it Back" and claim back your Facebook fortune today!

**TOWER HEIST Facebook Page: 
**HEIST IT BACK Facebook App: 

Catch TOWER HEIST in theaters nationwide November 4th! Check out the brand new trailer below:

TOWER HEIST - In theaters nationwide November 4th, 2011

Rating: PG-13
Genre: Action-Comedy 
Starring: Ben Stiller, Eddie Murphy, Casey Affleck, Alan Alda, Matthew Broderick, Judd Hirsch, Téa Leoni, Michael Peña, Gabourey Sidibe 

Become a Fan of the film on Facebook: 
Follow the film on Twitter: 

Official YouTube Channel: 
Official Website: 

Directed by: Brett Ratner
Screenplay by: Ted Griffin and Jeff Nathanson
Story by: Adam Cooper & Bill Collage and Ted Griffin   
Produced by: Brian Grazer, Eddie Murphy, Kim Roth
Executive Producers: Bill Carraro, Karen Kehela Sherwood

Ben Stiller and Eddie Murphy lead an all-star cast in Tower Heist, a comedy caper about working stiffs who seek revenge on the Wall Street swindler who stiffed them.  After the workers at a luxury Central Park condominium discover the penthouse billionaire has stolen their retirement, they plot the ultimate revenge: a heist to reclaim what he took from them. 

Queens native Josh Kovaks (Stiller) has managed one of the most luxurious and well-secured residences in New York City for more than a decade.  Under his watchful eye, nothing goes undetected.  In the swankiest unit atop Josh's building, Wall Street titan Arthur Shaw (Alan Alda) is under house arrest after being caught stealing two billion from his investors.  The hardest hit among those he defrauded?  The tower staffers whose pensions he was entrusted to manage. 

With only days before Arthur gets away with the perfect crime, Josh's crew turns to petty crook Slide (Murphy) to plan the nearly steal what they are sure is hidden in Arthur's guarded condo.  Though amateurs, these rookie thieves know the building better than anyone.  Turns out they've been casing the place for years, they just didn't know it.  

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