Thursday, October 13, 2011

Gerber Legendary Blades Integrated into Award-Winning AMC Series THE WALKING DEAD

Gerber Legendary Blades Integrated into Award-Winning AMC Series The Walking Dead

Gerber Knives, Machetes and Axes Serve as Part of Casts' Weapons Cache this Season on AMC's The Walking Dead

10.13.2011– Portland, OR -- Gerber Legendary Blades, one of the most trusted brands in the knife and tool industry, announced today that a number of its iconic products will appear this season on AMC’s hit series The Walking Dead. Recently named one of ‘the best shows on television’ by Rolling Stone Magazine, The Walking Dead represents an ideal platform to spread Gerber’s mantra of staying prepared, for anything, even in a post apocalyptic world. The first season of The Walking Dead continues to reign as the most watched drama series on television for Adults 18-49. 

In this season’s premiere, Sunday, October 16, The Walking Dead’s protagonists discover a cache of Gerber gear, including knives, machetes and axes. The gear will prove useful as the characters battle their undead invaders and will continue to appear throughout the season as The Walking Dead’s cast of characters fight for their safety and salvation.

“In only its second season The Walking Dead has become one of the most talked about shows on television and is a prefect fit for the Gerber brand as we broaden our leadership position outside of the knife and tool the industry,” said Corey Maynard, VP of Marketing for Gerber. 

Gerber will be sharing the excitement via its website and social media channels throughout the broadcast season. Fans will find special links highlighting gear seen on The Walking Dead immediately following the season premiere, while consumers can also find discounted pricing on featured gear through Gerber’s Facebook page. 

“The Walking Dead” follows a group of survivors, led by police officer Rick Grimes, played by Andrew Lincoln (“Love Actually,” “Teachers,” “Strike Back”), who are traveling in search of a safe and secure home. Jon Bernthal (“The Pacific,” “The Ghost Writer”) plays Rick’s sheriff’s department partner before the apocalypse, Shane Walsh, and Sarah Wayne Callies (“Prison Break”), is Rick's wife, Lori. Supporting cast include Laurie Holden (“The Shield”), Jeffrey DeMunn, Chandler Riggs and Steven Yeun. 

About Gerber: 
Gerber is a leading global supplier of personal outdoor, tactical and industrial gear. Founded in 1939 as Gerber Legendary Blades, the trusted brand now includes a diverse portfolio of innovative activity-essential equipment for enthusiasts and professional end users. For more information please visit

About AMC
AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series four years in a row, as well as the Golden Globe® Award for Best Television Series - Drama for three consecutive years. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC's original stories include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” AMC further demonstrates its commitment to the art of storytelling with AMC’s Docu-Stories, a slate of unscripted original series, as well as curated movie franchises like AMC’s Can’t Get Enough and AMC’s Crazy About. Available in more than 97 million homes (Source: Nielsen Media Research), AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.

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